Tweet For Your Supper

October 21, 2009

The article “Comcast: Twitter has changed the culture of our company” provides interesting anecdotal evidence of a trend that could change the nature of employment for future generations.

According to Comcast CEO, Brian Roberts,  Twitter has – as you may have already guessed – changed the nature of his company.

Comcast has for a while now been using Twitter to scan for complaints and engage with customers. The idea was not his, but rather rose organically when someone in the company realized that a lot of public complaints were being sent over Twitter.”

Now the company employees people specifically to work on the site:

Frank Eliason (Comcastcares on Twitter), now has 11 people working under him simply to respond to information about Comcast being broadcast on Twitter.”

Interest from younger generations in traditional communications and entertainment models is fading fast, while they flock to the internet and websites like Twitter and Facebook. Companies are guaranteed an immediate, engaged and active audience.

This could be a very good thing for the younger generation. Tides of young people are graduating in an increasingly hostile economic environment, and such websites could generate a multitude of new jobs – jobs which offer opportunities for graduates to be innovative and creative. Moreover, the younger generation have grown up with these websites – they already have the skills they need to exploit the websites – from hours spent networking with friends and family.

However, this raises other issues, particularly in areas like the ‘digital divide’. Are people that cannot afford the technology going to become increasingly marginalized in a new media society? Will Generation X struggle to produce marketing campaigns that are relevant to a younger generation or will they thrive and adapt?

If things continue the way they are going, this graph suggests such problems could prove to be pivotal for people looking to make the move into the workforce over the next decade:

The rising level of social networking related jobs

The rising level of social networking related jobs